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LinkedIn Shorts: Are Insurers Missing the Next Big Thing… Again?

Article: LinkedIn Shorts: Are Insurers Missing the Next Big Thing… Again?

The insurance industry has a track record of sleeping through digital revolutions. Now, with LinkedIn Shorts rising as a powerful tool for professional engagement, the question is: will they let this opportunity slip away too?

In the latest article by Versicherungswirtschaft-heute, it’s evident that many players still don’t get it. LinkedIn Shorts isn’t just another trend; it’s a chance to dominate thought leadership in a way that’s never been done before. At Digitalscouting, we’ve seen how leveraging this format can drive substantial engagement, turning passive observers into active participants.

The irony? Those who were too slow to adopt TikTok’s viral formula are the same ones dragging their feet on LinkedIn Shorts. It’s time to challenge this industry inertia, stop the excuses, and start leveraging tools that connect us directly to the audience that matters.

LinkedIn Shorts is not a future possibility; it’s a current necessity. The only question is—will you lead or be left behind?

Read the full article that sparked this conversation.

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