LinkedIn’s evolution is happening fast—text posts and static images are no longer enough to capture attention. As KOM.de reports, video content is becoming the key driver of engagement, and companies that embrace it early are seeing massive reach.
Executives like Caroline von Kretschmann and Mercedes CEO Ola Källenius are already leveraging LinkedIn videos to build personal brands and connect with a wider audience. Now, LinkedIn itself is actively pushing this shift, testing a dedicated video feed where content is selected based on an algorithm and editorial curation—though the criteria remain unclear.
Robin Kiera: How to Win with LinkedIn Video
While video may be the future, not all videos perform equally. Robin Kiera, CEO of Digitalscouting, has been at the forefront of LinkedIn video strategies, emphasizing that success comes down to more than just hitting ‘a record’.
Here’s what he believes makes the difference:
First Impressions Are Everything
“The first few seconds make or break a video,” says Kiera. He stresses the need for a hook that immediately grabs attention, whether through bold statements, humor, or strong visuals. Without it, people scroll past.
Authenticity Wins Over Perfection
Professionally edited, highly polished videos may look impressive, but Kiera has observed that raw, real, and relatable content performs better. The audience craves authenticity, not another corporate promo.
Consistency Matters—But So Does Quality
One viral video won’t build long-term traction. Kiera encourages companies and professionals to commit to a video strategy, posting regularly while ensuring each video delivers value—whether through insights, storytelling, or engagement.
Know the Metrics That Matter
LinkedIn video success isn’t about views alone—it’s about reaching the right audience. However, he notes that hitting 50,000 views signals strong engagement while crossing 100,000 views indicates real impact. In fact, he jokingly suggests that if a company’s videos are consistently reaching 100K+ views, it might be time to consider giving employees a pay raise.
Is Your Business Ready for LinkedIn’s Video Shift?
With LinkedIn moving toward a more video-driven platform, brands that ignore this shift risk falling behind. The good news? The opportunity is wide open—but only for those who know how to create content that connects.
So, the real question is: Will you adapt or be left behind?
For the full breakdown, check out the original article on KOM.de
