Saturday, March 28, 2020

Niche to Mainstream: Industries Cracking the Mass Market

Companies around the world are looking for ways to crack the veil of authenticity and create aspiration within their target markets. From airlines to suitcase companies and more, the modern lifestyle brand encompasses the value systems and beliefs of their audience. 

What is even more interesting is when brands create authentic buzz to generate word of mouth interest. For millennials, 89% prefer to learn about a product through their friends or families rather than hard marketing materials. For the modern brand, getting the trust of a customer’s inner circle is becoming easier as brands evolve. 

Now, even niche traditional industries are opening up their brands to attract the younger, modern, mobile-first generation that values purpose and meaning. The list below represents industries that are seeing disruption through innovative companies and branding initiatives. 

1. E-Learning

E-learning is growing rapidly and is expected to surpass $325 billion by 2025. This includes everything from established institutions going digital, but more interestingly trade and niche digital schools hyper-focused on teaching applicable skills. Currently, there are schools dedicated to online marketing, programming, design, and even copywriting. The premise is simple: learn skills you can instantly apply.


Prakash is a tech freak, passionate about every new gadget and technology that comes his way. Always searching, always curios, he managed to gather an astounding experience that is very useful in his journalistic career.

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