You’ve most likely heard the term before but may not have asked the question: What is SEO? We’re going to try and answer it regardless.
Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.
Suppose you started a blog for ice cream recipes, but your website doesn’t rank high in the organic search results. There are several reasons why this can happen:
- Your competitors have better content
- You use weak keywords
- You use poor link building practices
- Your webpage load time is slow
- Your website doesn’t have a good user experience
- Your website is de-indexed by mistake
To rank high on the SERP, you need to understand how search engines work. In this article, you will learn about how Google rank websites, the different types of SEO, and various SEO techniques you can use to improve your ranking.