The main intention when buying an insurance policy is, as the word already says, to protect yourself. Be it a life insurance, a household insurance or a travel insurance - the insurances play with the fears of their customers. Thus the insurance industry is usually placed in a negative context in the eyes of the customer. Especially in times of digitalization and new ways of working, there is an opportunity here to turn the industry on its head and declare war on society's negative mindsets. Large corporations are quick to talk about change and innovation. The top 10 companies below show how to make it successful.