The insurance industry has a hard time. Insurance is less attractive to customers. They can neither be seen nor touched. In a world that is becoming increasingly digital, this does not seem to be an issue for the time being, but the customer is becoming more and more demanding. Today's customer wants to have an experience when buying insurance. Especially with increasing digitalization and innovations, insurers must be able to gener. For more details of this topic, please have a look at the Top 100 ranking.