I always believe that being relevant to your customers should not always come with costs.
Imagine if Google wanted us to pay for its Map service, I think they will be more insanely rich – but they did not.
We need to admit it, people love free stuff and when you have people coming to you – these are selling opportunities.
We all know why Google created the Map we’re using – so why not copy the strategy based on your customers’ needs.
And by doing these freebies for your customers you can build a collection of data – these can be problems, needs, and wants of your customers.
From this data – you can now create solutions and urgency for your new profitable products.
Insurers – what are your best free services for your clients or customers?