TikTok is exploding – like Facebook, Twitter, Youtube and Instagram years ago. We hear similar prejudices from similar people never having created a single viral video.
We started 10 weeks ago. 1 Million views and 50.000 likes later. We share our first experiences.
We tried searching for #insurance, finance and insurtech companies taking advantage of the free organic reach but found only a few. Aside from being having fun personally – we’re slowly building our brands in this promising platform.
We found that not only Millenials, Gen Y and GenZ can be found there, but also other demographics. As always, it is better to touch the customers in the most in-demand way rather than those marketing channels that worked yesterday.
Follow me on my TikTok account 🙂 tiktok.com/@robin_kiera
