The shift of people’s attention to social media is so apparent. According to Statista, an average person spends 145 minutes every day on social media. It has gone up to a 61% increase from 2012. Not surprisingly, Facebook and TikTok got the highest spots of social media platforms where people spend the most time.
What do these data and statistics say?
Everyone is on the internet and social media nowadays. Insurers should be there, too. For the longest time, insurance agents have been calling potential customers one by one from an endless list of telephone numbers. Through the power of social media, ads can be wherever they are. Through the likes of TikTok and Facebook, insurers can spread the word, raise awareness, convert sales, and nurture customer relationships – all in just a few clicks.
What are you waiting for? Learn more about the social selling trend for insurers, agents, and brokers in this article written by Dr. Robin Kiera in Premium, a Middle East Insurance Magazine.
Can’t get enough of in-demand social media tips and tricks for insurers? Find out how you can sell policies like iPhones.
“MEHR VERKAUFEN DURCH ATTENTION HACKING” (Sell More through Attention Hacking) is a road map of tools and tactics that Dr. Robin Kiera has personally proven to successfully position numerous insurers in social media. It is the ultimate survival guide in the social media jungle.