Insurance Case Study: How I Gained More Than 100,000 Followers on TikTok

It was November 2019 when we decided to take a leap of faith on TikTok and explore this social media app that insurance companies turn a blind eye.

One year and five months after, Dr. Robin Kiera (@robin_kiera) now has almost 150K followers, and 3.9M likes, a community of beloved followers, a fashion brand, and a name he can call his own – all of these TikTok gave birth to.

Dr. Robin Kiera may be TikTok’s CEO of Diggi, but it didn’t happen overnight. All the milestones we celebrate, small or big, are the product of extensive research and countless trial and errors. The story behind all the numbers and support we now have on TikTok are filled with lessons not bounded by the technicalities of TikTok or any other social media platforms. It is more of the realities as an influencer in the industry who is always on the run for transformation.

To share some of the lessons I was talking about, here are some of them:

  1. People are interested in insurance and finance topics
  2. Just do it – and be strong
  3. It’s all about the massive amount of action
  4. High-quality videos matter
  5. Branding is everything

I shared the whole experience with The Digital Insurer. You may read it by clicking the button below.

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