Friday, September 30, 2022

Monday column with Robin Kiera: Which insurer can TikTok?

Elsewhere, insurers are selling millions on Tiktok. If you’d like that too, take two minutes for Robin Kiera’s Monday column. 

The digital expert explains what has to be done and how – from length to cut, content and the all-important algorithm. So much can be revealed: 0.5 seconds is a world at Tiktok.

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