Saturday, November 28, 2020

8 Key Marketing Must-Have Skills

As digital disruption continues, marketing continues to expand before our eyes. Like almost everything else, it also now dwells into technology, making brands prioritize digital channels more than anything. Along with this change are additional skills to learn, latest tools to try, and trending practices to check out.

Here are Eight (8) Must-Have Marketing Skills to step up your game;

Teams allow a continuous flow of creative ideas that is essential in marketing to spark originality. Some outputs could only be done with a team that collaborates as it builds self-esteem and healthy argument within the members. Initiative in bridging the creative gap between the marketing team and the bosses also contributes to a more engaging brainstorming that brings the ideas to life faster.

While being creative and tech-savvy are essential marketing skills, it will only perfectly work if applied with a skill that adapts to the target market’s attention. We now live in a fast-paced world that what customers wanted yesterday may differ from what they want today. Change as they do to avoid product mismatch and retain them.

Now that you got your customer’s attention, keep it using the latest marketing trends that will help you start a strategy that resonates with them and sets you apart from the competition. It can be done through many optimization tools that are available online for a free trial or at a minimal amount. Among these is Search Engine Optimization (SEO) to increase your site visibility and move forward with incorporating voice optimization that is gaining traction by the public.

Almost everyone has at least one active social media account; that’s why no matter what industry, incumbent or startup, is now on our most-used apps. Aside from being widely used, social media also provides a free platform with endless advertising opportunities in the most creative ways. Who would have thought that TikTok will also be used by professionals for their marketing needs? Dr. Robin Kiera, TikTok expert, and an Insurance and Finance Influencer effectively uses the video-sharing app to hack the attention of customers by posting entertaining industry highlights and relevant updates where his followers can learn.

As technology advances, meeting the customer’s demand is becoming harder. Omnichannel marketing is one way of giving them a seamless purchasing and personalized experience amongst different digital channels. It provides numerous benefits that are advantageous to the customer that will leave good feedback to your brand.

Leads are not guaranteed sales. You need to guide them at every step of the sales funnel, and that is lead nurturing. But more than the outcome of the sales, it is also about developing a relationship of trust and maximizing information held about the lead to improve the value of the product and build a community of loyal customers.

Today’s data have grown more than ever before, and there is no excuse to turn these into valuable insights. Analyzing data allows you to track your strengths and weaknesses, which is necessary to build an online presence and crafting an effective marketing plan.

They say that human relationship gets things done, and it may be right for marketing. Using influencers is one of the oldest forms of marketing that still works today. In fact, it is one of the most efficient ways of growing businesses once an influencer matched with the perfect brand. As customers become skeptical of the brands they follow, getting someone they trust to market your product yields immediate results.

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