Thursday, December 3, 2020

Insurance Sales is Dead

Sales for insurance agents like me 15 years ago is a tedious process. We had to call and send long and boring letters to each of the people on our list to schedule a meeting and sell insurance products.

I’m lucky to share this experience with my keynote speech at Keylane last year. Looking back, it is kind of funny to imagine how tiring the process of insurance sales was, but there are no other options back then. Now, there is an explosion of customer touchpoints; social media and applications powered by the internet can easily access through mobile phones.

There are 3.8 billion social media users, and we can now become a part of their daily life. Let’s make use of the resources available. We have to be one of the thousands notifications and messages our customers receive.

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