Social Media Metrics You Should Know About
It’s not just about numbers. It goes beyond the number of views, shares, likes, and subscribers to determine whether our social media marketing is doing well. What’s working and what’s not? Find out more about the social media metrics we should know about.
Reach is the total number of unique impressions, of people seeing the posts for the first time, while impressions are the number of times our post has been displayed in front of a viewer.
Focus not only on how many are following you or visiting your page but also on who exactly is following you. Are we hitting the target audience? Are we expanding our reach? These unique profile visits say a lot more than having several people seeing our posts a hundred times. Identifying industry leaders in your niche and following them or their followers can also help extend reach.
Like. Comment. Share. Social media engagement boosts our visibility. It’s important to value the engagement we get by being SOCIAL on social media. Know the interests in the comments, follow who shares your posts, and respond to all mentions. Engagement is a two-way process, them engaging with us, and us engaging with them. Give them reasons to engage with the posts such as powerful call-to-actions.
Measure your conversions by monitoring and analyzing your Click-Through Rate (CTR), sales, subscriptions, and signups to see how you fare with your impressions and reach. If even with huge audience size, conversion is low, maybe we’re not doing it right. The conversion rate is a fast-checker of the things we can improve on.
Customer Value is a top priority. Brand awareness and acquiring new customers are key objectives, but we should also work as much on retaining existing customers. Retention creates more loyal customers and they provide more quality ratings and feedback.
Social media marketing won’t work for us by hitting random places. Plan what to post, when to post it, and who you’d want to see your post, based on your social media metrics.