It was the year 2000 when Google gave birth to the first-ever self-serve online advertising platform – Google Ads. It works on a pay-per-click advertising method in which advertisers pay each time their ad is clicked.
I briefly explained why google ads are not a good deal anymore in my keynote speech at Keylane last year. It is simply because we pay a lot for it when there are platforms available where we can market our business better. Social media outlets are a good example.
Google Ads may seem to be working for you but it is not our only choice. Google can still help us gain leads and sales without having to pay them through optimized and quality content. We believe in hacking the attention of our customers to make them come to us, not by paying for them to find us.