Versicherungen, Fußball und Emotionalität – Insurtalk mit Axel Hellmann und Stephan Schinnenburg
NEW PODCAST: Axel Hellmann (Board member of the German Soccer Club, Eintracht Frankfurt) and Stephan Schinnenburg (CSO of DFV Deutsche Familienversicherung AG) about dramatic changes in society. The big question was, how are these changes applying to soccer fans and insurance customers alike? And what can we learn from interacting with emotional soccer fans for […]
Is TikTok a Time Bomb?
TikTok might only look like a lip-syncing and video content for the Gen Z and millennials, but would you actually believe that it can also be a good marketing platform for your business? Tiktok is an iteration of Musical.ly, a popular lip-syncing app from 2014. Tiktok creator, ByteDance, bought Musically in 2017 and merged the […]
