Sunday, April 11, 2021

Live nachgefragt bei Apple-Marketinglegende Guy Kawasaki – VersicherungsJournal.de

Insurance managers and sales specialists have to make sometimes difficult decisions on a daily basis, despite the fact that the facts are not clear. Under what conditions does this happen and what perspectives are seen?

Sometimes it helps to think outside the box to see how other top brands built their business success. Take Apple, for example: The path from the clumsy computer to the lifestyle statement was taken here. Silicon Valley veteran Guy Kawasaki will explain how this works on Monday, March 1st at 6:00 p.m. At the beginning of the 1980s, as a colleague of Steve Jobs, he coined the “Evangelism principle” and the marketing of the Macintosh.

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