“My thoughts on TikTok in the Insurance industry caused a stir ?” – Dr. Robin Kiera
12 weeks after we started we had 1,8M views with 73.000+ likes that made us realize how tremendous the opportunity on TikTok currently is. And which business does not like the opportunity.
Nevertheless, an article in Versicherungsbote by MarKo Petersohn challenged our views “TikTok: Great opportunity for the insurance industry or just hype?”
He mentioned “Currently I would not recommend using TikTok for (content) marketing purposes. At least not for insurance companies.”
❔ Is TikTok not professional enough for Insurance?
❔ Can attention on TikTok be converted into Sales?
❔ The million-dollar question is, would you use TikTok for your business?
We really appreciate any contribution to the overall discussion in the industry. Therefore we thank Marko. I also would love to know your thoughts.