AI Over Kim: 3 Key Insights from the Online Marketing Rockstars (OMR) Festival
The recent Online Marketing Rockstars (OMR) festival provided critical insights into the changing dynamics of insurance marketing, with a shift away from traditional celebrity endorsements and toward the innovative use of Artificial Intelligence. This shift reflects a broader transformation in the industry as observed by Dr. Robin Kiera featured in the Versicherungswirtschaft Heute article. AI […]
Do You Produce Videos for the Bin or the Customer?
We get really excited to post our video content and lay it all out there. Making one is no easy. We invest valuable time, effort and resources to pull off each video. Once posted, we could only get our hopes up that our audiences would pick them up on social media and find them interesting. […]
How CEOs Should View and Approve Social Media Strategies
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]
