AI Over Kim: 3 Key Insights from the Online Marketing Rockstars (OMR) Festival
The recent Online Marketing Rockstars (OMR) festival provided critical insights into the changing dynamics of insurance marketing, with a shift away from traditional celebrity endorsements and toward the innovative use of Artificial Intelligence. This shift reflects a broader transformation in the industry as observed by Dr. Robin Kiera featured in the Versicherungswirtschaft Heute article. AI […]
Top Industry Leaders Survey: Social Media Transforming Insurance
Industry leaders highlight the transformative impact of social media on the insurance sector, emphasizing the importance of digital marketing strategies to engage with evolving consumer expectations. Insights reveal the necessity for insurance companies to adapt to digital landscapes through effective social media use, focusing on building meaningful connections, enhancing brand visibility, and driving growth amidst regulatory considerations. The document underscores the strategic integration of social media as vital for insurance companies aiming to lead in a digitally driven market.
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
