Industry leaders highlight the transformative impact of social media on the insurance sector, emphasizing the importance of digital marketing strategies to engage with evolving consumer expectations. Insights reveal the necessity for insurance companies to adapt to digital landscapes through effective social media use, focusing on building meaningful connections, enhancing brand visibility, and driving growth amidst regulatory considerations. The document underscores the strategic integration of social media as vital for insurance companies aiming to lead in a digitally driven market.
We are still on the lookout for 2 highly skilled and experienced Sales Managers. Join us and be a part of our dynamic team! Job Description: We are seeking Sales Managers who are strategic masterminds and can run a creative powerhouse. The role requires developing and executing cutting-edge sales strategies, generating leads, managing client projects, […]
ChatGPT is getting the limelight. “Chat generative pre-trained transformer” – the generative AI is getting a lot of attention. Recently, Microsoft confirmed investing billions in its creator, OpenAI. This is the same company behind DALL-E, capable of generating a wide range of images in response to user prompts. No doubt, ChatGPT is one of the […]
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
“Due to the digital transformation, the brand name of an insurance company is no longer the main driver in sales, but above all its speed, service orientation and user-friendliness” – Walter Capellmann, CEO German Branch DELA
“Tiktok: Chance of a Lifetime for Insurers” – Dr. Robin Kiera published by InsuranceThoughtLeadership.com Read More
Nevertheless, an article in Versicherungsbote by MarKo Petersohn challenged our views “TikTok: Great opportunity for the insurance industry or just hype?”