AI Over Kim: 3 Key Insights from the Online Marketing Rockstars (OMR) Festival
The recent Online Marketing Rockstars (OMR) festival provided critical insights into the changing dynamics of insurance marketing, with a shift away from traditional celebrity endorsements and toward the innovative use of Artificial Intelligence. This shift reflects a broader transformation in the industry as observed by Dr. Robin Kiera featured in the Versicherungswirtschaft Heute article. AI […]
The Quiet Revolution of German Insurtech: Beyond the Hype
Despite the initial buzz surrounding German Insurtech, it has not significantly disrupted the insurance industry, as many had predicted. Success stories such as Clark, Getsafe, WeFox, Deutsche Familienversicherung, and Neodigital demonstrate significant progress, but the transformative impact is less obvious than the hype suggests. Beneath the surface, the German insurance industry is undergoing quiet but important […]
The Online Marketing Rockstars Festival: A Serious Playground for Insurers
Do you think the Online Marketing Rockstars Festival (#OMR24) is all about the glitz and glamour of the digital world? Think again. It’s a serious playground for marketing and sales pros, and insurers are taking action. Digital content and social media are crucial for effectively using target-specific content and expanding our network, including professional groups […]
Was Versicherer und Banken von Stefan Raab lernen können – Dr. Robin Kiera
Nach einer zehnjährigen TV-Pause wagte Stefan Raab das Comeback auf Instagram mit einem ehrgeizigen Ziel: Neun Millionen Follower! Doch was können wir aus diesem Erfolg lernen? 1️⃣ Starke Brands üben eine unwiderstehliche Anziehungskraft aus: Die Macht einer starken Brand ist unbestreitbar. 2️⃣ Qualität zählt: Ein durchdachtes Konzept und eine hochwertige Produktion machen den Unterschied. 3️⃣ […]
Danke versicherungswirtschaft-heute.de
Das hat gesessen: “Wenn Tempo, Transparenz und der Kommunikationsstil Rückschlüsse auf das Unternehmen gewähren, dann kann Robin Kiera, Chef der Beratungs- und Marketingagentur digitalscouting für sich und sein Unternehmen, den Goldstandard beanspruchen.” “Schneller und unprätentiöser geht es nicht, … , denn Kiera hat den Finger am Puls der Zeit und legt selbigen dann auch gerne […]
Qorus Innovation in Insurance Awards: Dr. Robin Kiera’s Insights
We’re excited to share insights from Dr. Robin Kiera, who recently joined the jury of the Qorus Innovation in Insurance Awards. In his interview, he predicts that social media and content marketing will be key trends in insurance this year. He looks forward to seeing innovative projects that bridge the gap between insurers and younger […]
Announcing Dr. Robin Kiera’s Participation at Insurtech Insights Europe 2024
Are you ready for some groundbreaking insights and knowledge sharing? We are thrilled to announce that Dr. Robin Kiera, our very own thought leader and insurtech expert, will be speaking at this year’s Insurtech Insights Europe 2024! Here are three reasons you shouldn’t miss out: 1️⃣ Renowned Industry Speakers: Gain unique insights from leading experts […]
Top Industry Leaders Survey: Social Media Transforming Insurance
Industry leaders highlight the transformative impact of social media on the insurance sector, emphasizing the importance of digital marketing strategies to engage with evolving consumer expectations. Insights reveal the necessity for insurance companies to adapt to digital landscapes through effective social media use, focusing on building meaningful connections, enhancing brand visibility, and driving growth amidst regulatory considerations. The document underscores the strategic integration of social media as vital for insurance companies aiming to lead in a digitally driven market.
The Rise of Attention Hacking: Social Media Marketing for Insurance Companies
In an era where digital presence is no longer an option, but a requirement, the insurance industry finds itself at a crossroads between traditional marketing strategies and the growing force of digitalization. Dr. Robin Kiera’s insights on the Insurance Monday Podcast, hosted by Herbert F. Jansky, shed light on an ever-changing industry, signifying a new […]
Dr. Robin Kiera Recognized Among Top Digital Experts of 2024
In a dynamic digital era, we celebrate Dr. Robin Kiera’s recognition by ipfconline as a top influencer in ‘Top 50 Global Digital Experts and Influencers to Follow in 2024.’ This honor reflects the collective brilliance in digital strategy and technology. Join us in acknowledging this milestone and the minds shaping our digital future.
