Are Insurtechs Failing or Recalibrating? A Fresh Perspective from Industry Leaders
In recent years, the global insurance industry has experienced significant shifts due to the emergence of insurtech companies—businesses leveraging technology to innovate traditional insurance processes. While some industry observers claim that insurance technology startups are struggling, others view this as a natural evolution. We delved into this discussion, drawing insights from two industry leaders: Stephen […]
LinkedIn Shorts: Are Insurers Missing the Next Big Thing… Again?
The insurance industry has a track record of sleeping through digital revolutions. Now, with LinkedIn Shorts rising as a powerful tool for professional engagement, the question is: will they let this opportunity slip away too? In the latest article by Versicherungswirtschaft-heute, it’s evident that many players still don’t get it. LinkedIn Shorts isn’t just another […]
The New “LinkedIn Shorts” Feature – Just for Adults
In the ever-evolving world of social media, LinkedIn has now taken the next big step by introducing LinkedIn Shorts. It’s like TikTok but for professionals. I recently had the opportunity to write about this exciting feature for VersicherungsJournal (VJ), where I explored how LinkedIn Shorts can revolutionize the way businesses and professionals connect. Why Should […]
Insurtech Is Dead Or Just Quiet? Insights from ITC DIA Europe 2024 in Amsterdam
The recent ITC DIA Amsterdam 2024 event offered a compelling view of the current state of the insurtech industry. Among the hustle and bustle, Dr. Robin Kiera, CEO and Founder of Digitalscouting provided thought-provoking insights, emphasizing the changing dynamics of the insurance technology industry. Collaborative Instead of DisruptiveDr. Robin Kiera noted a significant shift at […]
Too Good To Be True: 30% Reduced Claim Costs Using AI?
The world of car insurance is on the verge of a technological revolution, with promises of dramatically lower operational costs and increased efficiency. At the forefront of this evolution is the US technology company Ravin.ai, led by CEO Eliron Ekstein, whose innovative use of artificial intelligence (AI) is setting new industry standards. Dr. Robin Kiera‘s […]
Are We Using Social Media All Wrong in Insurance and Finance?
Are you leveraging social media to its full potential in the competitive finance and insurance markets? Here are key takeaways from my interview with The Financial Brand. Platform Precision Optimize your social media strategy by selecting platforms that align with your target demographics. Utilize TikTok’s dynamic content capabilities to captivate younger audiences and leverage LinkedIn’s […]
3 Marketing Lessons for Insurers and Intermediaries from OMR 2024
Dr. Robin Kiera’s findings from the 2024 OMR Festival provide valuable insights for insurers and brokers looking to boost their online presence and effectiveness. Here’s a brief overview of these strategies: 1. LinkedIn is Standard LinkedIn is now an indispensable tool for professional networking. Simply being on the platform is insufficient for insurance professionals. Active engagement […]
AI Over Kim: 3 Key Insights from the Online Marketing Rockstars (OMR) Festival
The recent Online Marketing Rockstars (OMR) festival provided critical insights into the changing dynamics of insurance marketing, with a shift away from traditional celebrity endorsements and toward the innovative use of Artificial Intelligence. This shift reflects a broader transformation in the industry as observed by Dr. Robin Kiera featured in the Versicherungswirtschaft Heute article. AI […]
The Quiet Revolution of German Insurtech: Beyond the Hype
Despite the initial buzz surrounding German Insurtech, it has not significantly disrupted the insurance industry, as many had predicted. Success stories such as Clark, Getsafe, WeFox, Deutsche Familienversicherung, and Neodigital demonstrate significant progress, but the transformative impact is less obvious than the hype suggests. Beneath the surface, the German insurance industry is undergoing quiet but important […]
The Online Marketing Rockstars Festival: A Serious Playground for Insurers
Do you think the Online Marketing Rockstars Festival (#OMR24) is all about the glitz and glamour of the digital world? Think again. It’s a serious playground for marketing and sales pros, and insurers are taking action. Digital content and social media are crucial for effectively using target-specific content and expanding our network, including professional groups […]
