Monday, January 17, 2022


Dr. Robin Kiera at SaugaTalks: Shorten B2B Sales Cycle with Authentic Content & Industry Knowledge

This is an interview you won’t want to miss! Dr. Robin Kiera provides easy-to-digest advice on how to sell B2B in 2021. Watch the insightful conversation with Saugatuck Worldwide founder and principal, Irene Lyakovetsky, on SaugaTalks. What differentiates you from others to make customers stick with you? “The key is the people. It has nothing to do with age, gender, ethnical background. It has to do with mindset.” – Dr. Robin Kiera  

Dr. Robin Kiera and Digitalscouting are Recognized by NodeXL

A vast amount of information is not new to the insurance and finance industry. It is probably one of the reasons why people from these business sectors also love Twitter - the information we can gather here is just never-ending. Twitter also opens more doors to build social networks as we stay in tune with real-time and trending topics. In a graph initiated by NodeXL, a network of 5,693 Twitter users whose tweets contained #marketing was represented. It was laid out using Harel-Koren Fast Multiscale layout algorithm. The graph revealed Dr. Robin Kiera (@stratorob) as one of the Top Influencers (Top 10 Vertices, Ranked by Betweenness Centrality). Digitalscouting also landed as one of the top domains in tweets based on the graph. Way to go, Digitalscouting Team and Dr. Robin Kiera! To know more about the graph metrics and the full report, click the button below.

Four Truths About Sales No Sales Person Likes to Hear – Handelszeitung

Grant Cardone knows what he's talking about. He is the most famous sales trainer in the USA. In contrast to many of his professional colleagues, he has had sales success himself - building five companies with several hundred million dollars in sales and a real estate empire with over 2.4 billion dollars in assets. Most recently he has also been a TV star in the series “Undercover Billionaire” on Discovery.

Schweiz Spezial – Neue Geschäftsmodelle jenseits der Alpen? –

Versicherungsmanager und Vertriebsfachleute müssen trotz ungeklärter Faktenlage täglich teils schwerwiegende Entscheidungen treffen. Unter welchen Bedingungen geschieht dies und welche Perspektiven werden gesehen? Digitalscouting befragt Branchenvertreter nach ihrer Einschätzung. Die Antworten werden präsentiert in Live-Video-Sendungen auf Linkedin, Twitter und Facebook. In diesem Rahmen sollen im Jahr 2021 neben Interviews mit globalen Internet-Größen wie Gary Vaynerchuk auch regelmäßig Spezialsendungen zu den Versicherungsindustrien einzelner Länder gebracht werden. Den Anfang macht die Onlinesendung „Insurance & Finance Live – Schweiz Spezial“. Moderiert wird sie von Désirée Mettraux, Geschäftsführerin der OCC Assekuradeur GmbH and expert on the Swiss market, and Dr. Robin Kiera,  CEO  of Digital Scouting. Philipp Marty, Head of New Business Areas and Partnerships at Baloise Switzerland , will answer questions on April 1 at 4:30 p.m. He will report on the current situation in his country, but also on exciting approaches to the development of new business areas in the "Home" area.

Insurance Case Study: How I Gained More Than 100,000 Followers on TikTok

It was November 2019 when we decided to take a leap of faith on TikTok and explore this social media app that insurance companies turn a blind eye. One year and five months after, Dr. Robin Kiera (@robin_kiera) now has almost 150K followers, and 3.9M likes, a community of beloved followers, a fashion brand, and a name he can call his own – all of these TikTok gave birth to. Dr. Robin Kiera may be TikTok’s CEO of Diggi, but it didn’t happen overnight. All the milestones we celebrate, small or big, are the product of extensive research and countless trial and errors. The story behind all the numbers and support we now have on TikTok are filled with lessons not bounded by the technicalities of TikTok or any other social media platforms. It is more of the realities as an influencer in the industry who is always on the run for transformation. To share some of the lessons I was talking about, here are some of them:

  1. People are interested in insurance and finance topics
  2. Just do it – and be strong
  3. It’s all about the massive amount of action
  4. High-quality videos matter
  5. Branding is everything

I shared the whole experience with The Digital Insurer. You may read it by clicking the button below.

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