Monday, June 14, 2021
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New Ways to Sell for Mittelstand with Dr. Robin Kiera – The Digital Mittelstand EP:17

The Mittlestand may have already got the hang of being successful, but we can't deny that they still need to develop and adapt to changes. In the 17th episode of The Digital Mittelstand, Dr. Robin Kiera had a lovely conversation with its host, Can Adiguzel, about the new ways to sell for Mittlestand. To identify the new ones, old school sales methods must first be identified and understood why it would not work for us anymore. Robin shared one very important thing to do instead and even advised business owners to try it out themselves. Robin eventually narrowed down how mittlestand can do better at the later part of the interview with three straightforward and attainable steps worth every decision makers' note to ponder. Many have already taken the leap of faith, and the mittlestand will surely never miss out on this opportunity.

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A vast amount of information is not new to the insurance and finance industry. It is probably one of the reasons why people from these business sectors also love Twitter - the information we can gather here is just never-ending. Twitter also opens more doors to build social networks as we stay in tune with real-time and trending topics. In a graph initiated by NodeXL, a network of 5,693 Twitter users whose tweets contained #marketing was represented. It was laid out using Harel-Koren Fast Multiscale layout algorithm. The graph revealed Dr. Robin Kiera (@stratorob) as one of the Top Influencers (Top 10 Vertices, Ranked by Betweenness Centrality). Digitalscouting also landed as one of the top domains in tweets based on the graph. Way to go, Digitalscouting Team and Dr. Robin Kiera! To know more about the graph metrics and the full report, click the button below.