Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
Kevin O’Leary on Social Media and Stocks
“There is a correlation between social media, media, and the stock market.” – Kevin O’Leary Renowned TV personality and investor, and Kevin O’Leary defends social media as a consideration on buying stocks, in CNBC’s half-time report with Scott Wapner. Looking at the cash flows and sales quarter after quarter, the story is not over for […]
Hashtags for Your Quick Social Media Post
Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips and tricks to make them work for us. Knowing the right ones to use can increase our stats, boost our engagement, broaden our audience reach, gain new followers, and build brand awareness. We have four […]
“…Regularly share your thoughts on the goals and strategy of the company…” – Dr. Robin Kiera
One of them was Dr. Robin Kiera: “36 Experts Share Digital Workplace Best Practices To Fight COVID-19” published by MESH 3.0 – Acuvate.com Read More
“Brand name is no longer the main driver in sales” – Walter Capellmann, CEO DELA German Branch
“Due to the digital transformation, the brand name of an insurance company is no longer the main driver in sales, but above all its speed, service orientation and user-friendliness” – Walter Capellmann, CEO German Branch DELA
Free Remote Attention Hacking for your Clients and Colleagues
Need help with Hacking the Attention of your client or remote employee? We help – for Free Special times need special actions. A lot movers and shakers asked tips for how to motivate and manage their newly remote teams. One idea: provide inspiring, team building, tailor made content. You all made Digitalscouting grow – and […]
“My thoughts on TikTok in the Insurance industry caused a stir ?” – Dr. Robin Kiera
Nevertheless, an article in Versicherungsbote by MarKo Petersohn challenged our views “TikTok: Great opportunity for the insurance industry or just hype?”
How to Win an Insurance Customer | Panel @ Insurtech Insights Hong Kong
I had an interesting discussion with Neil Gardner of Chief Customer Officer Asia of Generalli and Arthur Lee CEO of One Degree HK not only about the customer trends and how insurance, but agents and brokers are also reacting to serve them.
APIs in Insurance – Good or Bad?
Our aim is to establish a uniform interface standard for efficient and secure data transfer in the insurance sector – Sebastian Langrehr, Friendsurance
