3 Marketing Lessons for Insurers and Intermediaries from OMR 2024
Dr. Robin Kiera’s findings from the 2024 OMR Festival provide valuable insights for insurers and brokers looking to boost their online presence and effectiveness. Here’s a brief overview of these strategies: 1. LinkedIn is Standard LinkedIn is now an indispensable tool for professional networking. Simply being on the platform is insufficient for insurance professionals. Active engagement […]
“We do the work for brokers, not the customers.”
Are you looking for simple international health insurance? Consider PassportCard, an innovative company that combines insurance and payment into a single product. In a recent interview with Eithan Wolf, CEO of PassportCard Germany, he discusses why their service is ideal for brokers looking to simplify their offerings while providing excellent customer service. However, the question […]
Bigger, Better, Insurtech – 4 Lessons From Europe’s Largest Insurtech Conference
During the recent Insurtech Insights Conference in London, we delved deeper and shared thoughts about the future of insurtech. What are the “4 Lessons From Europe’s Largest Insurtech Conference”? The conference focused on the strength of the insurtech ecosystem, with an emphasis on technology, claims, fraud detection, distribution, and artificial intelligence. It is noticeable that […]
Boost Your Sales and Marketing with ChatGPT: The Ultimate Generative AI Companion.
ChatGPT is getting the limelight. “Chat generative pre-trained transformer” – the generative AI is getting a lot of attention. Recently, Microsoft confirmed investing billions in its creator, OpenAI. This is the same company behind DALL-E, capable of generating a wide range of images in response to user prompts. No doubt, ChatGPT is one of the […]
Many Insurers in Deep Sleep – But Not All
Insurtech is back! This time with a stronger ecosystem. However, not everyone is making an appearance. It has been impossible to hold a sizable start-up scene meeting for more than two years. When startups and insurers finally met again in London, it was a large trade fair where Dr. Robin Kiera shares three observable trends […]
Do You Produce Videos for the Bin or the Customer?
We get really excited to post our video content and lay it all out there. Making one is no easy. We invest valuable time, effort and resources to pull off each video. Once posted, we could only get our hopes up that our audiences would pick them up on social media and find them interesting. […]
How CEOs Should View and Approve Social Media Strategies
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]
Social media is no longer new territory- for ten years
“If, for example, our customers spent 25 percent of their waking, freely available time on social media, we would have to invest 25 percent of our marketing budget and sales time on these channels.” This might sound like a bold and risky move especially for companies who had not touched their social media channels for […]
Breaking Billions – Insurtech on the Rise
Breaking Billions – Insurtech on the Rise. An Analysis of funding in Europe and 6 interesting insurtech by Florian Graillot (astorya.vc) and Dr. Robin Kiera (digitalscouting.de) InsurTech is an enormous industry whose global market size is projected to reach US$ 11940 million by 2027. Ever since the first insurtech startups tested the waters in 2010, […]
Why Insurance Agents Should Go Digital
To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of the digital insurance providers paving the way. AXA, on the other hand, is one of the most active, investing in 19 insurtechs in 2020 to boost digital capabilities. In light of the pandemic and its […]
