3 Marketing Lessons for Insurers and Intermediaries from OMR 2024
Dr. Robin Kiera’s findings from the 2024 OMR Festival provide valuable insights for insurers and brokers looking to boost their online presence and effectiveness. Here’s a brief overview of these strategies: 1. LinkedIn is Standard LinkedIn is now an indispensable tool for professional networking. Simply being on the platform is insufficient for insurance professionals. Active engagement […]
AI Over Kim: 3 Key Insights from the Online Marketing Rockstars (OMR) Festival
The recent Online Marketing Rockstars (OMR) festival provided critical insights into the changing dynamics of insurance marketing, with a shift away from traditional celebrity endorsements and toward the innovative use of Artificial Intelligence. This shift reflects a broader transformation in the industry as observed by Dr. Robin Kiera featured in the Versicherungswirtschaft Heute article. AI […]
Top Industry Leaders Survey: Social Media Transforming Insurance
Industry leaders highlight the transformative impact of social media on the insurance sector, emphasizing the importance of digital marketing strategies to engage with evolving consumer expectations. Insights reveal the necessity for insurance companies to adapt to digital landscapes through effective social media use, focusing on building meaningful connections, enhancing brand visibility, and driving growth amidst regulatory considerations. The document underscores the strategic integration of social media as vital for insurance companies aiming to lead in a digitally driven market.
Wefox Raises $110 Million in Series D Funding Led by Barclays and JP Morgan
Insurtech firm wefox has successfully expanded its Series D funding round, raising an impressive $110 million. What makes this news even more significant is the involvement of renowned financial institutions Barclays and JP Morgan. The details of this deal, along with wefox’s plans, profitability goals, and the role of other insurers and brokers in their […]
“We do the work for brokers, not the customers.”
Are you looking for simple international health insurance? Consider PassportCard, an innovative company that combines insurance and payment into a single product. In a recent interview with Eithan Wolf, CEO of PassportCard Germany, he discusses why their service is ideal for brokers looking to simplify their offerings while providing excellent customer service. However, the question […]
Bigger, Better, Insurtech – 4 Lessons From Europe’s Largest Insurtech Conference
During the recent Insurtech Insights Conference in London, we delved deeper and shared thoughts about the future of insurtech. What are the “4 Lessons From Europe’s Largest Insurtech Conference”? The conference focused on the strength of the insurtech ecosystem, with an emphasis on technology, claims, fraud detection, distribution, and artificial intelligence. It is noticeable that […]
Are Swiss Insurers Wasting Millions?
With almost 1 million Swiss people on TikTok and over 70% using social media daily, it’s time to rethink where insurers invest sales and marketing budgets. Insurers often invest in formats for marketing and sales that once attracted the attention of customers. But not anymore. The opportunities in social media marketing are immense! TikTok alone […]
Monday Column with Robin Kiera: How Insurers Solve Recruiting Problems
“Robin, we just can’t get people anymore. Should we go into the #metaverse?” A question by one of the top 20 insurers. Dr. Robin’s response? “I bet a good bottle of hamburger gin that an audit of your website, social media presence and recruiting process would show the following:” Overcome recruitment problems and read the […]
Many Insurers in Deep Sleep – But Not All
Insurtech is back! This time with a stronger ecosystem. However, not everyone is making an appearance. It has been impossible to hold a sizable start-up scene meeting for more than two years. When startups and insurers finally met again in London, it was a large trade fair where Dr. Robin Kiera shares three observable trends […]
Dr. Robin Kiera is a Keynote Speaker for Marketing Offensive 2022
Berlin will host the Marketing Offensive once more in 2022. It is the leading sales coach in Europe and serves as a hub for brainstorming among the most brilliant minds in the field. This year, over 2,500 are expected to attend. If we want to stay ahead of the curve, we need to be aware […]
