Do You Produce Videos for the Bin or the Customer?
We get really excited to post our video content and lay it all out there. Making one is no easy. We invest valuable time, effort and resources to pull off each video. Once posted, we could only get our hopes up that our audiences would pick them up on social media and find them interesting. […]
Why Insurance Agents Should Go Digital
To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of the digital insurance providers paving the way. AXA, on the other hand, is one of the most active, investing in 19 insurtechs in 2020 to boost digital capabilities. In light of the pandemic and its […]
Introducing “TikTok Stories”
TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called, “TikTok Stories”. It was first discovered by a guy named Matt Navarra who posted about it on Twitter and was later confirmed by TikTok. This is another move to innovate and present new creative ways […]
Networking During the Pandemic
“Your Network is Your Net Worth”. In this book by Porter Gale, he wrote, “I believe that your social capital, or your ability to build a network of authentic personal and professional relationships, not your financial capital, is the most important asset in your portfolio.” Businesses require networking with or without a pandemic. It’s more […]
Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]
Kevin O’Leary on Social Media and Stocks
“There is a correlation between social media, media, and the stock market.” – Kevin O’Leary Renowned TV personality and investor, and Kevin O’Leary defends social media as a consideration on buying stocks, in CNBC’s half-time report with Scott Wapner. Looking at the cash flows and sales quarter after quarter, the story is not over for […]
Hashtags for Your Quick Social Media Post
Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips and tricks to make them work for us. Knowing the right ones to use can increase our stats, boost our engagement, broaden our audience reach, gain new followers, and build brand awareness. We have four […]
“Brand name is no longer the main driver in sales” – Walter Capellmann, CEO DELA German Branch
“Due to the digital transformation, the brand name of an insurance company is no longer the main driver in sales, but above all its speed, service orientation and user-friendliness” – Walter Capellmann, CEO German Branch DELA
“My thoughts on TikTok in the Insurance industry caused a stir ?” – Dr. Robin Kiera
Nevertheless, an article in Versicherungsbote by MarKo Petersohn challenged our views “TikTok: Great opportunity for the insurance industry or just hype?”
How to Win an Insurance Customer | Panel @ Insurtech Insights Hong Kong
I had an interesting discussion with Neil Gardner of Chief Customer Officer Asia of Generalli and Arthur Lee CEO of One Degree HK not only about the customer trends and how insurance, but agents and brokers are also reacting to serve them.
