Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
Kevin O’Leary on Social Media and Stocks
“There is a correlation between social media, media, and the stock market.” – Kevin O’Leary Renowned TV personality and investor, and Kevin O’Leary defends social media as a consideration on buying stocks, in CNBC’s half-time report with Scott Wapner. Looking at the cash flows and sales quarter after quarter, the story is not over for […]
Hashtags for Your Quick Social Media Post
Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips and tricks to make them work for us. Knowing the right ones to use can increase our stats, boost our engagement, broaden our audience reach, gain new followers, and build brand awareness. We have four […]
“…Regularly share your thoughts on the goals and strategy of the company…” – Dr. Robin Kiera
One of them was Dr. Robin Kiera: “36 Experts Share Digital Workplace Best Practices To Fight COVID-19” published by MESH 3.0 – Acuvate.com Read More
Insurance and Finance Community – We will Meet Again
Insurance and Finance Community – We will Meet Again The corona virus forced us to our uncertainties and tough times.Declining economies, stirred governments, community quarantine, and closed businesses. Digitalscouting has grown due to a kind, generous and helpful community. It is our time to give back. Over the last few weeks, we were touched by […]
Free Remote Attention Hacking for your Clients and Colleagues
Need help with Hacking the Attention of your client or remote employee? We help – for Free Special times need special actions. A lot movers and shakers asked tips for how to motivate and manage their newly remote teams. One idea: provide inspiring, team building, tailor made content. You all made Digitalscouting grow – and […]
How to Win an Insurance Customer | Panel @ Insurtech Insights Hong Kong
I had an interesting discussion with Neil Gardner of Chief Customer Officer Asia of Generalli and Arthur Lee CEO of One Degree HK not only about the customer trends and how insurance, but agents and brokers are also reacting to serve them.
“Insurance is more than claims and underwriting” Sandra John, Head of Claims and Underwriting at LV1871
“Insurance is more than claims and underwriting” – Sandra John, Head of Claims and Underwriting at LV1871 We need to acknowledge that public perceptions about #insurance are not really favorable for the industry. Even in Germany where the pay rate percentage for claims is good enough but still customers have to go through rigorous questions […]
How to Use TikTok in Business
TikTok is exploding – like Facebook, Twitter, Youtube and Instagram years ago. We hear similar prejudices from similar people never having created a single viral video. We started 10 weeks ago. 1 Million views and 50.000 likes later. We share our first experiences. We tried searching for #insurance, finance and insurtech companies taking advantage of […]