3 Marketing Lessons for Insurers and Intermediaries from OMR 2024

3 Marketing Lessons for Insurers and Intermediaries from OMR 2024

Dr. Robin Kiera’s findings from the 2024 OMR Festival provide valuable insights for insurers and brokers looking to boost their online presence and effectiveness. Here’s a brief overview of these strategies: 1. LinkedIn is Standard LinkedIn is now an indispensable tool for professional networking. Simply being on the platform is insufficient for insurance professionals. Active engagement […]

“We do the work for brokers, not the customers.”

We do the work for brokers, not the customers

Are you looking for simple international health insurance? Consider PassportCard, an innovative company that combines insurance and payment into a single product. In a recent interview with Eithan Wolf, CEO of PassportCard Germany, he discusses why their service is ideal for brokers looking to simplify their offerings while providing excellent customer service. However, the question […]

We are looking for 2 Sales Managers

We Are Looking For 2 Sales Manager

We are still on the lookout for 2 highly skilled and experienced Sales Managers. Join us and be a part of our dynamic team! Job Description: We are seeking Sales Managers who are strategic masterminds and can run a creative powerhouse. The role requires developing and executing cutting-edge sales strategies, generating leads, managing client projects, […]

Dr. Robin Kiera is a Keynote Speaker for Marketing Offensive 2022

Berlin will host the Marketing Offensive once more in 2022. It is the leading sales coach in Europe and serves as a hub for brainstorming among the most brilliant minds in the field. This year, over 2,500 are expected to attend. If we want to stay ahead of the curve, we need to be aware […]

How CEOs Should View and Approve Social Media Strategies

Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]

The Follow-Unfollow Scheme

Notice how your followership is fluctuating. Could you might be a victim of the dreaded “follow unfollow” scheme. I understand this is a popular growth method especially on Instagram – and it works! However, should we just shrug it off or call out this self-focused scheme? How does it work? An influencer’s account follows you, […]

Introducing “TikTok Stories”

TikTok Story

TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called, “TikTok Stories”. It was first discovered by a guy named Matt Navarra who posted about it on Twitter and was later confirmed by TikTok. This is another move to innovate and present new creative ways […]

TikTok’s New Keyboard Shortcuts

TikTok is innovating even in the smallest details. Have you tried TikTok’s new keyboard shortcuts? TikTok made it easier to explore the latest videos on our laptop or computer. Player controls displayed at the bottom-right of the screen help the users navigate. No need to grab the mouse or struggle with the cursor. New Keyboard […]

Networking During the Pandemic

“Your Network is Your Net Worth”. In this book by Porter Gale, he wrote, “I believe that your social capital, or your ability to build a network of authentic personal and professional relationships, not your financial capital, is the most important asset in your portfolio.” Businesses require networking with or without a pandemic. It’s more […]

Tip of the Week: Why B2B Branding is Critical?

WHY B2B BRANDING IS CRITICAL

Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]

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