The Follow-Unfollow Scheme
Notice how your followership is fluctuating. Could you might be a victim of the dreaded “follow unfollow” scheme. I understand this is a popular growth method especially on Instagram – and it works! However, should we just shrug it off or call out this self-focused scheme? How does it work? An influencer’s account follows you, […]
Breaking Billions – Insurtech on the Rise
Breaking Billions – Insurtech on the Rise. An Analysis of funding in Europe and 6 interesting insurtech by Florian Graillot (astorya.vc) and Dr. Robin Kiera (digitalscouting.de) InsurTech is an enormous industry whose global market size is projected to reach US$ 11940 million by 2027. Ever since the first insurtech startups tested the waters in 2010, […]
Why Insurance Agents Should Go Digital
To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of the digital insurance providers paving the way. AXA, on the other hand, is one of the most active, investing in 19 insurtechs in 2020 to boost digital capabilities. In light of the pandemic and its […]
InsurTech Trends We’re Seeing in the Near and Long Future
As we look ahead in the future, it is nice to remember the pandemic’s most important lesson: tomorrow is always unpredictable. Even at this moment, we don’t know which direction will the insurtech industry swing by. What’s certain is that we should be ready for another wave of disruption that will define the future of […]
Introducing “TikTok Stories”
TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called, “TikTok Stories”. It was first discovered by a guy named Matt Navarra who posted about it on Twitter and was later confirmed by TikTok. This is another move to innovate and present new creative ways […]
TikTok’s New Keyboard Shortcuts
TikTok is innovating even in the smallest details. Have you tried TikTok’s new keyboard shortcuts? TikTok made it easier to explore the latest videos on our laptop or computer. Player controls displayed at the bottom-right of the screen help the users navigate. No need to grab the mouse or struggle with the cursor. New Keyboard […]
Networking During the Pandemic
“Your Network is Your Net Worth”. In this book by Porter Gale, he wrote, “I believe that your social capital, or your ability to build a network of authentic personal and professional relationships, not your financial capital, is the most important asset in your portfolio.” Businesses require networking with or without a pandemic. It’s more […]
Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
Hashtags for Your Quick Social Media Post
Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips and tricks to make them work for us. Knowing the right ones to use can increase our stats, boost our engagement, broaden our audience reach, gain new followers, and build brand awareness. We have four […]
