3 Marketing Lessons for Insurers and Intermediaries from OMR 2024
Dr. Robin Kiera’s findings from the 2024 OMR Festival provide valuable insights for insurers and brokers looking to boost their online presence and effectiveness. Here’s a brief overview of these strategies: 1. LinkedIn is Standard LinkedIn is now an indispensable tool for professional networking. Simply being on the platform is insufficient for insurance professionals. Active engagement […]
Are Swiss Insurers Wasting Millions?
With almost 1 million Swiss people on TikTok and over 70% using social media daily, it’s time to rethink where insurers invest sales and marketing budgets. Insurers often invest in formats for marketing and sales that once attracted the attention of customers. But not anymore. The opportunities in social media marketing are immense! TikTok alone […]
We are looking for 2 Sales Managers
We are still on the lookout for 2 highly skilled and experienced Sales Managers. Join us and be a part of our dynamic team! Job Description: We are seeking Sales Managers who are strategic masterminds and can run a creative powerhouse. The role requires developing and executing cutting-edge sales strategies, generating leads, managing client projects, […]
Dr. Robin Kiera is a Keynote Speaker for Marketing Offensive 2022
Berlin will host the Marketing Offensive once more in 2022. It is the leading sales coach in Europe and serves as a hub for brainstorming among the most brilliant minds in the field. This year, over 2,500 are expected to attend. If we want to stay ahead of the curve, we need to be aware […]
Do You Produce Videos for the Bin or the Customer?
We get really excited to post our video content and lay it all out there. Making one is no easy. We invest valuable time, effort and resources to pull off each video. Once posted, we could only get our hopes up that our audiences would pick them up on social media and find them interesting. […]
Attention is Changing
The shift of people’s attention to social media is so apparent. According to Statista, an average person spends 145 minutes every day on social media. It has gone up to a 61% increase from 2012. Not surprisingly, Facebook and TikTok got the highest spots of social media platforms where people spend the most time. What […]
Social Media is Badass Sales
Facebook and Instagram have Marketplace and there’s TikTok for business. From being a means of communication, social media has evolved as a form of entertainment. A few more years after, selling in social media is now a thing. Now, it has a business world of its own – a “hardcore sales” as Dr. Robin Kiera […]
How CEOs Should View and Approve Social Media Strategies
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]
Social media is no longer new territory- for ten years
“If, for example, our customers spent 25 percent of their waking, freely available time on social media, we would have to invest 25 percent of our marketing budget and sales time on these channels.” This might sound like a bold and risky move especially for companies who had not touched their social media channels for […]
The Follow-Unfollow Scheme
Notice how your followership is fluctuating. Could you might be a victim of the dreaded “follow unfollow” scheme. I understand this is a popular growth method especially on Instagram – and it works! However, should we just shrug it off or call out this self-focused scheme? How does it work? An influencer’s account follows you, […]
