Social media is no longer new territory- for ten years

“If, for example, our customers spent 25 percent of their waking, freely available time on social media, we would have to invest 25 percent of our marketing budget and sales time on these channels.” This might sound like a bold and risky move especially for companies who had not touched their social media channels for […]

Why Insurance Agents Should Go Digital

To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of the digital insurance providers paving the way. AXA, on the other hand, is one of the most active, investing in 19 insurtechs in 2020 to boost digital capabilities. In light of the pandemic and its […]

Introducing “TikTok Stories”

TikTok Story

TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called, “TikTok Stories”. It was first discovered by a guy named Matt Navarra who posted about it on Twitter and was later confirmed by TikTok. This is another move to innovate and present new creative ways […]

Kevin O’Leary on Social Media and Stocks

“There is a correlation between social media, media, and the stock market.” – Kevin O’Leary Renowned TV personality and investor, and Kevin O’Leary defends social media as a consideration on buying stocks, in CNBC’s half-time report with Scott Wapner. Looking at the cash flows and sales quarter after quarter, the story is not over for […]

Hashtags for Your Quick Social Media Post

Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips and tricks to make them work for us. Knowing the right ones to use can increase our stats, boost our engagement, broaden our audience reach, gain new followers, and build brand awareness. We have four […]

How to Use TikTok in Business

How to Use TikTok in Business

TikTok is exploding – like Facebook, Twitter, Youtube and Instagram years ago. We hear similar prejudices from similar people never having created a single viral video. We started 10 weeks ago. 1 Million views and 50.000 likes later. We share our first experiences.  We tried searching for #insurance, finance and insurtech companies taking advantage of […]

4 Trends in Fintech 2020

Is Crypto dead – which role will Ripple play? What is the future of PSD2 and AI? What about super apis like Yolt and Tink? Which role will insurtech and fintech play in the finance industry?  Finovate Europe 2020 in Berlin, Germany was a great event, well organized and with splendid speakers. I had the […]

Your Large Budget is a Sign of Weakness

With great money comes great responsibility. Imagine having a business with a million-dollar investment; how would you spend it?  Gone are the days of keeping the legacy systems alive. It is now the time for a leap of change into something that has never been heard before. Competition increases day by day due to broader […]

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