Wefox Raises $110 Million in Series D Funding Led by Barclays and JP Morgan
Insurtech firm wefox has successfully expanded its Series D funding round, raising an impressive $110 million. What makes this news even more significant is the involvement of renowned financial institutions Barclays and JP Morgan. The details of this deal, along with wefox’s plans, profitability goals, and the role of other insurers and brokers in their […]
How CEOs Should View and Approve Social Media Strategies
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer an option. Funny, because 68% of Fortune 500 CEOs still aren’t on social media and 32% have at least a single social media account. On a lighter note, younger CEOs are more to social media […]
Social media is no longer new territory- for ten years
“If, for example, our customers spent 25 percent of their waking, freely available time on social media, we would have to invest 25 percent of our marketing budget and sales time on these channels.” This might sound like a bold and risky move especially for companies who had not touched their social media channels for […]
The Follow-Unfollow Scheme
Notice how your followership is fluctuating. Could you might be a victim of the dreaded “follow unfollow” scheme. I understand this is a popular growth method especially on Instagram – and it works! However, should we just shrug it off or call out this self-focused scheme? How does it work? An influencer’s account follows you, […]
Why Insurance Agents Should Go Digital
To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of the digital insurance providers paving the way. AXA, on the other hand, is one of the most active, investing in 19 insurtechs in 2020 to boost digital capabilities. In light of the pandemic and its […]
Introducing “TikTok Stories”
TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called, “TikTok Stories”. It was first discovered by a guy named Matt Navarra who posted about it on Twitter and was later confirmed by TikTok. This is another move to innovate and present new creative ways […]
TikTok’s New Keyboard Shortcuts
TikTok is innovating even in the smallest details. Have you tried TikTok’s new keyboard shortcuts? TikTok made it easier to explore the latest videos on our laptop or computer. Player controls displayed at the bottom-right of the screen help the users navigate. No need to grab the mouse or struggle with the cursor. New Keyboard […]
Networking During the Pandemic
“Your Network is Your Net Worth”. In this book by Porter Gale, he wrote, “I believe that your social capital, or your ability to build a network of authentic personal and professional relationships, not your financial capital, is the most important asset in your portfolio.” Businesses require networking with or without a pandemic. It’s more […]
Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent, not blurry, shaky, and questionable. Are we conveying the right messages? Is the branding we’ve set the same with the branding our customers have in mind? Do we know what’s going on in our customer’s […]
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than throwing stones at all targets and not hitting anything. We wanted to find out which marketing strategy is on top of the priority list and posted the question, “Which marketing strategy do you prioritize?” on […]
