Market Insights
We are looking for 2 Sales Managers
We are still on the lookout for 2 highly skilled and experienced Sales Managers. Join us and be a part...
Boost Your Sales and Marketing with ChatGPT: The Ultimate Generative AI Companion.
ChatGPT is getting the limelight. “Chat generative pre-trained transformer” - the generative AI is getting a lot of attention. Recently,...
Winning Insurtech Business Models – VCs Are Noticing it
With growing inflation, particularly in the services sector, and the possibility of a downturn, operational efficiency beyond digitization would emerge...
How CEOs Should View and Approve Social Media Strategies
Let’s face it. Social media has become a necessity for businesses and this includes CEOs and decision-makers. It’s no longer...
The Follow-Unfollow Scheme
Notice how your followership is fluctuating. Could you might be a victim of the dreaded “follow unfollow" scheme. I understand...
Our Take on Facebook Rebranding to Meta
The future of the internet is metaverse After the recent announcement of Facebook about its major rebranding to Meta during...
Breaking Billions – Insurtech on the Rise
Breaking Billions - Insurtech on the Rise. An Analysis of funding in Europe and 6 interesting insurtech by Florian Graillot...
Why Insurance Agents Should Go Digital
To stay relevant in a fast-paced, tech-savvy world, insurers should go digital. Lemonade and Next Insurance are just some of...
Welcome to TikTok World
Are you one of many TikTok users who can't seem to stop scrolling on the app once they opened it?...
InsurTech Trends We’re Seeing in the Near and Long Future
As we look ahead in the future, it is nice to remember the pandemic’s most important lesson: tomorrow is always...
Introducing “TikTok Stories”
TikTok jumps in the social media app trend of adding stories with the pilot testing of a new feature called,...
TikTok’s New Keyboard Shortcuts
TikTok is innovating even in the smallest details. Have you tried TikTok’s new keyboard shortcuts? TikTok made it easier to...
Networking During the Pandemic
“Your Network is Your Net Worth”. In this book by Porter Gale, he wrote, “I believe that your social capital,...
Tip of the Week: Why B2B Branding is Critical?
Branding Matters. It’s the reason why customers should choose us over the competitors. Therefore, it should be clear and consistent,...
Studie: Beste Versicherer auf Social Media
Im Schnitt verbringen Deutsche 1,24 Stunden auf Social Media - pro Tag. Gleichzeitig haben traditionelle Medienangebote wie ARD und ZDF...
Our Study on Social Media: Which Insurers are really Convincing on Social Media?
How actively does the insurance industry use social media? Digitalscouting examined the activities of over 270 insurers listed with...
Poll Question Results: “Which Marketing Strategy Do You Prioritize?”
Marketers should practice prioritization because if not, everything will only be half-baked. Nothing stands out. Prioritization is more effective than...
Kevin O’Leary on Social Media and Stocks
“There is a correlation between social media, media, and the stock market.” - Kevin O’Leary Renowned TV personality and investor,...
Are You Prepared for Your Post-Pandemic Marketing?
We should be thinking ahead, and our marketing strategies should do the same. When the pandemic is no longer a...
Hashtags for Your Quick Social Media Post
Hashtags can be a game-changer to our social media engagement. We use hashtags all the time but there are tips...
